Why Email Marketing for Tour & Activity Providers
I have a confession – I love peanut butter. I mean…a LOT. Some things go great with peanut butter, like jelly, bananas, apples and of course CHOCOLATE. Those of us of a certain age will remember this commercial:
I have always felt like email marketing and tourism are a lot like chocolate meets peanut butter. A really perfect combination of two really great things. But….
The challenge that most operators have faced is integrating email seamlessly in to their business. That is really where Tour Mail Pro comes in. We connect reservation technology with an easy to use system designed with a few goals:
- Help operators sell more tours
- Let operators nurture customer relationships for long term growth
- Keeping it cost effective and simple
Leveraging the power of automation and email marketing for tour and activity providers is very cost-effective. Most estimates say you get about $36 back for every $1 you spend. Ultimately, we want you to get even more.
Why it works?
For a few years now, we have been providing email marketing for some of our clients at Tour Marketing Suite. We feel like we have created a few successful ‘recipes’ that help our clients sell more tours. Our system connects the dots for you – taking new client reservations and moving them directly to Tour Mail Pro and auto sending emails. Minimum effort, maximum impact.
Example of how automation can help you earn more:
- Customer purchases a tandem kayak trip for 10 days from today
- 2-hours after the purchase, guest gets an email offering them $5 off per person on an E-bike tour
- 48-Hours after first email – system looks to see if guest opened the email or has made an additional purchase. If not, re-send with a new subject line.
- 3-days prior to the start of the tour – send a customer reminder email
- 1-day after the trip has ended, send an email thanking the customer, asking for a review and reminding them to purchase their photos
- 12 months after the trip – guest is sent reminder pictures of their adventure
Powerful & Profitable
For the most part, this is incremental revenue. Money that you might not have had before. All by setting a promotion in front of people. Here is an overview of the math:
| Email Sends Per Month | Click Through Rate 2% | Conversion Rate 20% (New Sales) | Average Order Value | Total Monthly Revenue | Annual Revenue |
| 1,000 | 20 | 4 | $180 | $720 | $8,640 |
| 5,000 | 100 | 20 | $180 | $3,600 | $43,000 |
With marketing automation, time-sensitive emails help you generate more sales. Capturing a customer during their planning stage is critical and email marketing automation helps yo do just that.
Email marketing is a powerful tool for tour and activity providers. With Tour Mail Pro, you have the means to engage your audience, nurture relationships, and drive bookings like never before. To learn more about how Tour Mail Pro can help you grow your sales, schedule a free demo with us.